Search Engine Optimisation (SEO)

SEO is an integral part of your website strategy and Ident Creative will guide you through this to ensure you get it right.

The right words make sales

SEO or Search Engine Optimisation is often talked about as some sort of secret Internet language that search engines and website developers use to make money.

Yes, there are technical issues that will help your website appeal to the search engines; however most of it is common sense.

SEO is hugely important

As brilliant as your website may be, if the search engines are not prioritising it for the key searches you want to appear in, you’ve wasted your money.

SEO is an integral part of your website strategy and Ident Creative’s Liverpool team will guide you through this to ensure you get it right. We’re not precious about our knowledge of SEO, in fact we’re more than happy to show you what you need to do and you can maintain the SEO of your own website.

However, it’s a bit boring, it can be a little time consuming and we’re more than happy to do this for you.

SEO results

The impact of an Search Engine Optimisation campaign is easy to measure. The key to success is to ensure the results are in line with the business goals.

Like all marketing campaigns this is where we begin. A good few years ago, before Ident Creative existed, a web development agency was helping out with an SEO strategy. They provided a list of suggested goals our business should focus on in its SEO strategy.

This was a classic case of the tail wagging the dog and they were politely informed that we will tell them the goals and the SEO strategy will support those goals.

Without this focus and discipline SEO becomes haphazard.